ArtTech Prize 2024

Submit your application here


The ArtTech Prize is an international competition created in 2017 by the ArtTech Foundation to support entrepreneurship in the cultural and creative industries.

See candidates from previous editions here.

In 2024, 8 start-ups will be selected by an international jury and invited to pitch in Munich during the ArtTech Prize & Conference with XR HUB Bavaria and XR4Europe, October 10.

The winner of the ArtTech Prize will be granted with a prize of Euros 10,000.

More details about the ArtTech Prize here.


The selection criteria and process

An international jury will select 8 start-ups, according the main criteria below:

  1. Originality of the project
  2. Technological innovation and its implementation for the Arts and Culture
  3. Value for the customers / public / cultural institutions
  4. Market size and penetration, geographical range
  5. Economics and financing
  6. Quality and expertise of the leadership team

The 8 nominated start-ups will be invited to pitch (for 3 minutes) during the ArtTech event organized in collaboration with XR HUB Bavaria and XR4Europe, that will take place on October 10 2024 in Munich (Germany). The winner will be chosen by the audience and the ArtTech community.


Conditions to apply

  • The start-up was created in the last 7 years
  • If selected its representant will be able to come to Munich to participate in the ArtTech Prize & Conference with XR HUB Bavaria and XR4Europe.
  • The registration must be filled online and submitted with all below information in English, via the application platform:
    • Information about the start-up
    • Founder(s)’s presentation (500 characters)
    • Company pitch (1000 characters)
    • Financial objectives (1000 characters)
    • Ambitions (500 characters)
    • Documents (presentation deck, including a detailed business plan)


Practical details

Each participant will be informed of the results on September 1.
If the start-up is nominated, the ArtTech Foundation will support the journey fees (transport and accomodation) with a contribution of maximum Euros 600 on presentation of receipts.
The ArtTech Foundation will communicate about the nominated start-ups.
Please note that your personal data (protection guaranteed) will be transferred to the ArtTech Foundation and used for the sole purpose of processing your request for registration to the ArtTech Prize 2024.


About the ArtTech Foundation

As a platform for exchange, meetings and reflection, the ArtTech Foundation aims to bring together culture, innovation and technological companies.
It works with a network of more than 2,600 members made of researchers, personalities from the world of culture and the arts, investors and entrepreneurs.
The Foundation actively promotes an economic sector that is still too little known and supported, where technology is a formidable vector for the dissemination and accessibility of innovative cultural and creative content.
Heritage, visual arts, audiovisual, music, interactive and immersive media, video games, the art market, fashion, the whole cultural field is concerned.
ArtTech is a foundation based in Switzerland, working nationally and internationally since 2017.

More details on the ArtTech Foundation here.

For any information, please contact us.


Submit your Application